Based out of Mohali, Simbacart was founded in 2014 by husband and wife duo, Mandeep Singh Sidhu and Mandeep Kaur. Giving a brief insight into her background, Kaur says, “I was born and brought up in a small village called Tangra, which is 26 km away from Amritsar. My family owns a flour mill in the village, and they were very insistent that I get a good education.” Kaur is an MBA and has worked with Hypercity and a Bangkok-based premium jewellery brand Pranda.Initially, Simbacart was started by Singh as anonline/offline handicrafts store. “Mandeep is a core IT professional, who was working for Infosys at that point in time. The operational work of Simbacart wasn’t doing well, and it had to be revamped,” says Kaur.

When the couple- Mandeep Singh Sidhu and Mandeep Kaur decided to create the Simbacart portal, they faced several challenges and roadblocks. One of the biggest challenges they faced was funding. “We had diversified from the initial model to include electronics and other products on-line. After convincing the distributors and talking to several people, we were able to sell a variety of products on-line. Once the orders started coming, we realized we needed the money before we got it from the customer. So, for example, if we got two orders, to ship those, to pack them and for all the other operational costs, we needed the money,” says Kaur.

"Lets light the light of those in darkness on earth - Lets choose being closerto humanity " & of course lets choose to be "Blessed Brand " rather than just highlighting our CSR initiatives. Lets' add a new term in our dictinary of words- "Blessed Brand "! Through my venture SImbacart.com- My focus is all on, to be a Blessed Brand!

Mandeep is an enterprising person of the view that you do not need to be in a metropolitan city for launching the next great e-commerce idea. Driven by determination and perseverance, Mandeep always wanted to do something on her own. After completing her MBA, she started her career as a marketing officer in a retail company. She soon climbed the ladder of success, but her entrepreneurial passion was just getting started. She launched Simbacart with an aim to uplift the rural in terms of skill development and generating employment.

The ‘Upcomming Start-Up’ awards were secured by TAC Security Solutions, Simbacart, Grow India Ventures Pvt Ltd (Pumpkart), Dialabank.com, EYP Creations, XLPAT TT, Consultants, RoboChamps, Trantor Software Pvt Ltd, Espranza Innovations Pvt Ltd, Agnext Technologies, and Hatch Tact Innovations Pvt Ltd.

ASSOCHAM’S maiden Start-Up Summit and Tech Awards-2016 scripted a success story in Chandigarh on Friday as 400 start ups both successful and aspiring attended the session. Appreciating the proactive policies of the government, Sanjeev Bikhchandani, founder, Info Edge said that the kind of supportive ecosystem available to the Start-Ups currently, should really stir up the entrepreneurial spirit of the region. Bikhchandani pinned the bottom line by advising the young aspirants to start up something which is unavailable, something for which they don’t have to run after the customer.

One of our MBA alumni Ms Mandeep Kaur Sidhu, Chief Executive Officer, Simbacart / Simbaquartz / Smiles. Care has won "Upcoming Start-up of The Year 2016” award by ASSOCHAM (The Associated Chambers of Commerce of India) on its Annual event “Start-up Summit and Tech Awards 2016”.

As businesses face uncertainty in the time of COVID-19, and are bracing for the economic fallout, Mandeep Kaur Sidhu, Founder of Simba Quartz, has decided to give her employees up to 30 percent hike and pledge that she won't lay off any people.